French retailer Casino has announced it is set to offer senior customers a 75 % discount on their subscription service to help combat the increased cost of living.
The move comes a week after British retailer Iceland introduced 10% discounts for over 60’s shopping in-store on Tuesdays.
Casino will offer their customers a 10% discount on their shopping basket, free home delivery and priority at the checkout for 10 euros per month, this is reduced to 2.50 euros for those over 65. Last year Casino launched a similar initiative, with students only having to pay 2 euros.
Alongside the discount, the retailer also promotes its ‘café parole’ moments, where it hosts a daily drop-in session for people to chat, with a hot drink, and more than half of the attendees are senior citizens.
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