we deliver GREAT IDEAS anchored in RETAIL INSIGHT
Put simply we are retail
The Retail Strategy team works across a range of Retailer clients to create winning retail strategies that will set our clients apart from their competitors.
We help our clients think strategically and outside the box, from ideation and workshops to creative development, vision, process and strategic positioning we ensure that we work collaboratively with them to form marketing strategies that will make them think differently and that deliver results.
Media Planning & Sales
As a strategic partner with ASDA Media Partnerships, GIG is responsible for delivering ASDA’s annual media sales target, which includes delivering consistent YoY growth. Winning new business, and encouraging existing suppliers to increase their media investment relies on our ability to demonstrate that our media plans deliver on supplier objectives. We also need to develop and launch new media opportunities, continually optimise our media targeting, provide market leading insight and campaign analysis, while ensuring that every opportunity is clearly communicated to the supplier-base. In challenging conditions we have thrived and the partnership continues to deliver growth in an increasingly competitive market.
Insight, Measurement & Analytics
Measuring the performance of your campaign is vital to understanding what is driving your sales and where your marketing budget is working hardest.
Our team will work with you to understand your objectives, recommend the most salient metrics, advise how and where to reach your desired audience most efficiently, and for digital media, when and how to optimise your campaign for best results. Our market leading post campaign analysis enables you to attribute sales to every piece of media, helping you to understand exactly how your campaign performed at a granular level, and to inform future media buying decisions.
Once a media campaign is booked our team of campaign managers take over to manage the relationship and deliverables between suppliers, designers, printers and implementation teams, to ensure that your campaign goes live as expected, and on time.
Producing high quality sales collateral is an essential part of marketing your business and communicating with your clients. We will work with you to ensure that your marketing material accurately reflects your commercial proposition, your tone of voice, and provides a compelling sales story with which to secure media investment. Whether it’s in print or digital, static or animated, we will tailor your commercial message to ensure it hits the mark, and inspires your customers to invest.
Ideation & Creative Solutions
Our creative team are always ready to find a new and exciting way to grab the attention of your customers, immerse and inspire them, and ultimately drive more product sales.
A great example [shown here] is the Coffee Hub we created for ASDA – The Daily Grind – designed to give online shoppers the barrista-style service they love from their local coffee shop. Product categories are clearly displayed on shelves, or shoppers can navigate directly to their favourite brand. Underpinned with flavour guidance, sustainability credentials and serving suggestions, coffee lovers can’t go wrong in this one-stop-coffee-shop.
Non Endemic & Agency Partnerships
Non-endemic advertising can broaden your client base, increase advertising revenue, and when done well, enhance the shopping experience for your customers. A recent example was when the Welsh government wanted to drive awareness of their free childcare vouchers to new parents. They ran a Leaderboard campaign within the baby department on ASDA.com, reaching a large and significant proportion of their target audience, with minimal wastage and at a significantly lower cost than if they’d used traditional broadcast channels.
Our team can reach out to potential non-endemic advertisers, provide them with the sales collateral they need and begin building those relationships.
Product, Platform & Tech
Our product and platform team have a simple remit – to facilitate the best technology that will maximise campaign performance and ROI for advertisers.
Whether that’s in-house product development or sourcing and managing 3rd party tech partners to provide a cutting-edge solution, our team will find the best product, platform and tech to make sure that you have the most prominent ad format, hosted in the most relevant location, showing the most engaging content at the most relevant time, to the people most likely to respond.